Welcome to our site!Creating Something Special
Moore Creative Design was founded in 2010, and has since become one of the area's top production facilities. We do creative work for many advertising agencies and direct clients, both locally and nationally. Our work can be seen from east to west coast. We pride ourselves on creating great productions at reasonable prices. At Moore Creative Design, our sole focus is on creating quality productions for our clients.read more about us
Latest Events/// 01 / 01 / 2015 HAPPY NEW YEAR!
Happy New Year from Moore Creative Design! We are excited as we look forward to working with our clients, and making some new ones along the way! In 2015 we will be working hard to expand our knowledge and make the best creative content for our clients. Stay tuned!
/// 08 / 18 / 2014 The DJI S1000 Octocopter has arrived!
The S1000 has arrived! It is an octocoper built to carry a fully professional camera. It has double remotes: one for the pilot and one for the camera operator. This thing is HUGE! Can't wait to shoot some video to show you guys.
/// 08 / 06 / 2012 Moore Creative Design attends flight school!
We recently attended flight school in Sarasota, Florida at the Troy Built Models factory, and received some great training from the guys down there. This will get us up and running with the new DJI S1000 octocopter. This thing is significantly more complicated than the Phantom 2!
About UsMoore Creative Design
We are a production facility that specializes in advertising production - TV commercials, radio commercials, billboard and print design, product photography, and long format videos.
With over 40 years of combined experience, we create highly effective, and visually stunning TV commercials for our clients. Video production is our bread and butter. It is the common core of our entire company. We use a vast array of video production tools including cameras like the Canon, Sony, and GoPro, and editing tools like the entire array of Adobe Creative products.
We offer beautiful aerial video shot using highly specialized UAVs. We have in-depth experience and training using unmanned aerial systems, and we use state of the art platforms to achieve stunning photo and videos from unique vantage points. Check out our Aerial Video page, and see the stunning videos we have created. It is a great tool for creative productions, and the perfect medium for industrial videos. Our clients rave about the beautiful video that we capture using these systems, and you will be amazed too!
Our StaffJessie Moore - Owner/Producer/Photographer/UAS Pilot
Jessie Moore began his career in television production in 1992 as master control operator at KJAC in Port Arthur, Tx. In 1995 Jessie became a commercial producer with Time Warner Media. Jessie spent 15 years as a producer for Time Warner creating thousands of commercials for direct clients and local ad agencies. In 2010 Jessie started Moore Creative Design, becoming one of the top production houses in the region.read more
Steve Hanson - Editor/Photographer/UAS Payload Specialist
Steve began learning the craft of advertising/art as a child under the art table of Barbara Hanson. In 1987 Steve became the Publishing Manager for Drago Supply Company. As the owner of Hanson Productions, Steve spent a great deal of time working with clients on print and web design, and joined Moore Creative Design in 2011.read more
Our ServicesHD TV COMMERCIAL PRODUCTION
We have over 20 years experience creating effective TV commercials. We offer both hourly and package rates for :15, :30 and :60 second commercials with professional voice over, music, graphics and a copy for your records. Contact us for packages and rates. We give our clients creative commercials that they love.
AERIAL VIDEO AND PHOTOGRAPHY
Take your next production to new heights! We have a fleet of unmanned aerial systems including DJI Phantom 2, and DJI S1000 video platforms. Whether you need shots of your facilities, running footage of vehicles, land development, mapping, or any other aerial use, we have the right tool for the job. Our clients LOVE the shots we make for them, and have found aerial video to be a huge advantage when presenting their products and ideas to consumers and clients. If you are looking for the "WOW!" factor, then aerial video/photography is what you want!
Got a product you need photographed? We specialize in creative ways of shooting your products. Product photography is about detail, and creating a photo that encompasses the essence of your product. Whether you need an exquisite shot of diamonds and jewelry, or 100s of drop-and-pops for your website, Moore Creative Design has the experience to do the job right!
PRINT & BILLBOARD DESIGN
Get your print design projects done faster. We have the latest software like Adobe Photoshop, Illustrator, Acrobat Pro, and InDesign. We have years of design experience, and the knowledge and skill to get your job done right. Whether you need a tri-fold standee, business cards, point of purchase print pieces, or a giant 14'x48' billboard with an extension, Moore Creative Design has the tools and experience to create the perfect print piece for you!
VIDEO PRODUCTION AND EDITING
All video is shot in high definition on professional Canon and Sony cameras. We make professionally edited videos with Premiere Pro, and the full Adobe Creative Suite. We offer a full range of video production, including TV commercials, aerial video, web videos, depositions, long format, instructional, forensic and flash video. All footage is shot and stored on SDHC cards. We will gladly copy your video to a backup drive supplied by you or your client. It’s your video, and you should always have access to it.
Pre-production is the process of planning ahead for your production. Knowing in advance what ideas, tools, time and budget are needed will greatly increase your effectiveness.
More5 Steps for Pre-Production
1. Gather Information
Before you begin to think creatively, do a quick overview of the project. Determine what it is that you hope to accomplish. Identify the intended viewer. Explain how you want your video to affect that viewer. Do you want to motivate, inform or just cause him to relive a warm memory. Try to boil the project down to a single statement that encompasses everything you are trying to accomplish. In advertising, this is called a "Unique Selling Proposition." Actually write down a statement that defines what is unique about the project and what elements must be present in order to produce a successful project. Let's call this the "Essence" of your production.
Next, take a look at all the potential production elements and then allow your time-line, budget, available resources and the appropriateness for the project to dictate what goes into your outline.
2. Choose a Format
Part of your planning will involve selecting a format (or combination of formats) to use for your project. There are several formats commonly used for television and video productions.
Interview. A formal interview might take place on a set with the host seated behind a desk, like Leno or Letterman, with the person being interviewed seated opposite the host in a chair. An informal interview could be someone in a reporter role interviewing a coach on the sidelines of a football game, or a starlet on the red carpet before the Oscars. Additionally, the interviewer may be seen or unseen.
Documentary. A formal documentary might use a voiceover to describe the events that lead to the Battle of the Alamo, featuring drawings from the period and using black and white footage from old films that depicted the battle, like a PBS documentary on the Civil War. An informal documentary could be comprised of interviewing the cast and crew of an upcoming musical as they prepare to open a new performing arts facility. Rather than having a formal narration to describe the events leading to the opening, ask questions of the actual participants that will lead to a body of material from which you may cut your entire documentary. In the real people's own words.
Video Magazine. In this format the hosts are usually behind a desk or newsroom platform but two hosts banter between themselves, the tone is lighter and entertainment value is increased.
Story Based. A story-based piece requires a complete script and actors to perform scripted lines. This is the most sophisticated and complicated format as it includes getting actors to say someone else's words and yet come across as real people conveying real emotions. It might also involve the actors doing written recreations of events. These scenes can be shot in a studio or on location.
Talking Head. This is the simplest format. It is less complicated than an interview only because a standard interview usually involves more art direction and feeling of environment than a talking head segment. Talking heads can be shot with multiple cameras or film style. A film style single camera shoot involves shooting the person answering the questions first and then re-creating the questions with the interviewer later. Be sure to shoot reaction shots of the interviewer, "noddies," so you can edit to the reactions in order to compress the guests answers without a jump cut.
3. Select a Style
Selecting the style you will use is essentially identifying the personality of the project. What is the flavor or feeling you want the program to convey? Is the presentation essentially formal or informal? Is it serious or silly? An interview, for example, can be formal (the 6 o'clock news) or informal (Oprah). A documentary can be narrated or it can utilize real people telling their own stories. In a lecture format, the speaker or topic will dictate the tone. A video magazine program like 60 Minutes is less formal than the Nightly News, where an anchor throws to field pieces.
4. Add Appropriate Elements
Once you've determined the format and style, you can decide which elements are appropriate for your project. Does any footage related to the subject already exist? Be sure to examine all possible existing footage before final planning. Even if you don't use it, you might learn something about how the subject is best shot. If your subject involves following a process (remodeling a room, painting a picture, losing weight), consider before and after shots. These can be quite inspiring. I once shot a video designed to get the Mayor of a city re-elected to a fourth term. By showing what the city had looked like before he took office and what it looked like after, voters could see the difference he had made.
Aspirational shots ("aspirational" is an adjective in advertising lingo) can be created by simply locating a model who has the right look or by searching the Internet for inexpensive stock footage shots. When your video is talking about how wonderful it is to live an active older life, you cut to your aspirational shots (perhaps stills even) of attractive older models playing golf or sitting by a pool.
Product Demonstrations are often useful, where appropriate. A comparison between the old way and the new product can be a great element. Product demonstrations are straightforward, with possibly an expert performing the demo, or they can be light and fun (or even outrageous), as long as the power of the demo is maintained.
Since the development of pop-up video (interesting or pertinent information that overlays the video), the use of factoids has become popular. A factoid is simply an element related to the subject that is popped on in text or portrayed in both a voiceover and text.
5. Try Testimonials
Testimonials are particularly powerful. There are a few ways to incorporate testimonials into your project. The first is to interview a real group of everyday people who are doing the activity or using the product. The cheapest and easiest way is to bring all the people to one location and shoot them with the same background. However, this can look visually dull after a few shots. You may be able to get three or four usable locations out of the same room by picking multiple set-ups within the same general location. Sit just left or right of the lens and establish strong eye contact with the person. Don't have them look into the lens unless they are very comfortable on-camera and even then only when what they are going to say is a personal appeal to the viewer. Talking right to a camera can be uncomfortable to the performer, (no human contact or feedback) and to the viewer, (the person is looking right at me). If you identify a particularly strong testimonial, you might want to arrange to shoot B-roll (shots without sound) of that person doing what they talk about and build it into a full feature for your piece.
If you shoot before an audience, you can ask for their reaction to what they've seen. You can do instant testimonials or a mall intercept, where people try your product or activity and you shoot their reactions. You can also shoot man on the street pieces. Make sure that if you shoot real people for testimonials that you have them sign a simple release which states that you can use their image and not pay them.
Expert testimonial is usually shot a little more formally. Keep in mind that having an expert might provide material that substantiates your belief in your topic, but an expert can also be a dynamic video presence. Sometimes a little science can go along way. You can choose to shoot the expert as a stand-alone testimonial or have him interviewed by a host or hostess. An expert can also analyze the action or perform a play-by-play description of an event.
Our LocationMoore Creative Design.
965 Wisteria Dr,
Beaumont, TX 77706
E-mail: click here
MoreWE ONLY DO PRODUCTION
No sales or news department, and no sales people impeding on your creative process while you're trying to concentrate on production. That gives us the time, and flexibility, to make sure our clients are getting the best production for their money; without breaking the bank. At Moore Creative Design, we create TV commercials, product photography, videos, print, billboards, and aerial video for numerous advertising agencies and direct clients. We shoot all our video in high definition on multiple camera systems like Canon and Sony. Our goal is to produce excellent quality products for our clients. We take pride in what we do, and it shows in our work!
Moore Creative Design